Who We Are
At Ajay’s, happiness is served fresh.
We are the creators of the “Happy Wali Feeling”, a simple yet powerful emotion that our guests experience every time they sip India’s favourite cold coffee, bite into a burger, or share a slice of a pizza.
2014
1st Outlet opened in Navsari
2015
3rd Outlet opened in Surat
2016
Expansion continued, establishing presence in 3 Cities
2020
35 Outlet in 19 Cities
2021
98 Outlets in 36 Cities
2022
100th Outlet
2023
Grand food factory inaugurated on 9th April
2024
Vision 500+ Outlets Serving The Nation
2025
240+ Outlets in 57 Cities
The story began when global brands arrived, they brought trendy food but at prices. Burgers, pizzas, and cold coffee became an aspiration for many Indians. Ajay’s stepped in to rewrite that story by offering the same joy, the same taste, the same quality, at a price India could finally call its own. By making great food truly affordable, we made happyness accessible.
We created a robust supply chain model & created entrepreneurs that carry trust, pride, and happiness from our factory to every customer we serve.

Mission
To serve food that is good, delicious and accessible to all

Vision
To be the largest QSR chain in India by 2030
Our Values
- We place the customer at the core of all that we do
- We are committed to our people
- We believe in our systems and processes
- We operate our business ethically
- We grow our business profitably
- We strive continually to improve
